Alfazance Customer 360 builds customer centric retail organization.

Retail sales is expected to top approximately around $27 trillion by 2020 and it’s more important than ever for retailers to deliver amazing experiences to consumers and stay ahead of the competition. Posting photos or updates to a social media profile of a brand won't help. Instagram, Facebook and Messenger Apps are fundamentally changing the way how retailers interact with consumers online. Retailers will require to boost up their social media strategies and integrate with these social networks and apps to tell stories and engage with consumers in real time. With advent of technology in the forefront of selling; today’s consumers have become more informed than the past decades and they like to know everything about what they want to buy. Alongside this role of Data in retail decision making is growing and forward-thinking retailers will keep exploring ways to collect as much data as possible to leverage in their sales, marketing, operations and customer service strategies.

In today’s economy, most of the retailers operate on tight margins and face increased competition from new retail formats such as e-commerce and web stores. Additionally, the retailers have to deal with constantly moving stock, the high number of employees at multiple retail outlets, different pricing, discount and loyalty, products & assortment mix, etc. Hence, managing a retail business in a highly competitive environment becomes a tough job. In order to stay ahead of the pack, a retailer’s relationship with their customer is key to repeat store visits, brand loyalty and ultimately sales conversions.

But how do you go about creating a winning formula and engage with consumers in today’s multi-channel environment and keep them coming back? Customer 360 in combination with Microsoft Dynamics D365 will help retailers win the battle for sales and handle these quandaries. Customer 360 solution stack includes Strategy Consulting, Customer Management, Loyalty, Pricing BPC and Retail Analytics.

Having a brick and mortar store and hoping for footfall and spending on impulse buying is a not applicable anymore. Customers need to be enticed into the store, given a reason to visit, stay and shop by creating customer experience. Customer 360 is focused on the customer as an integral part of the product. Consumers are savvy, demanding and often in a hurry, so Customer 360 will pay dividends when it comes to building loyal customers. Retailers need to think smarter ways to engage shoppers and create loyalty towards their brand by knowing as much as possible about them. Customer 360 Retail Analytics and Alfazance Strategy Consulting will help to achieve this objective.

Customer 360 can help build loyalty and create brand ambassadors who will happily spread the word about their positive customer experience. Customer 360 adopts several ways to collect information and use this information to personalise products, discounts and events for consumers and creating repeat customers who are keen to engage with a brand.